Question 5 (Group)

How did you attract/ address your audience?

Conventions of a thriller we wanted to incorporate in our advertising and marketing campaign:

              

                An element of Tension 

                An antagonist

                Devices used to keep the audience guessing 

    Build up to a climax 

    Cliff hangers 

                Red herrings – misleading information  

                Big revelation at the end  

                Effective use of soundtracks 

                

Marketing through social media:

We feel that we can reach our target audience (15-21) successfully through the digital market- particularly social media. This is because this age range spends the most time on the internet and on social media sites. We drew inspiration for this idea from previous film marketing campaigns such as 21 jump street and The Hunger games who have all advertised through social media in order to gain the widest aufdience possible. 

Therefore, our team will create a trailer on Youtube, a twitter page and a Facebook page.

Visual Advertisement:

This form of advertisement had been used for years and s hugely successful if it is used in the right places and the visual aids are appealing. This includes posters, pictures and banners. These visual aids will be on buses, bus stops, motorway billboards and in newspapers. 



'Frank' Visual advertisement- Poster

Poster marketing in public:

Digital social media marketing- Twitter page