AUDIENCE RESEARCH

Age Classification

12 Age Rating

Films classified at the age rating of 12 may not endorse discriminatory behavior which includes the use of racist or homophobic terms. Linking to this, crude sex references are unlikely to be accepted. However, sexual inuendos or jokes may be appropriate.The BBFC's guidelines state that strong language, e.g s*** or f*** may be passed depending on the way in which they are expressed. In terms of violence the content must not dwell on the act of being violent and should not be detailed. Therefore, there must not be blood or injuries. However, occasional gory moments may be permitted if there is justification.

 15 Age Rating

The guidelines of a film classified at a 15 age rating includes the allowance of strong violence, frequent strong swearing, some sexual activity, strong verbal references to sex and sexual nudity. Short scenes of sexual violence, discriminatory behavior and drug taking may also be endorsed by a movie at this age rating. Despite this, there are still minor exceptions. For example, although violence can be strong, it should not dwell on the infliction of pain or injury and strong gory images are unlikely to accepted.In terms of drug use it is accepted but not allowed to be encouraged. For example, it must not promote the using of drugs by portraying it as enjoyable or euphoric. Moreover, dangerous behavior that a teenager is likely to copy is not permitted such as hanging, suicide or self- harm. 

18 Age Rating

This age rating is for adults and no one under the age of 18 may watch an 18 at the cinema or for their own entertainment. The guidelines of a film classified as an 18 may include very strong violence, frequent strong language e.g c***. There may also be strong portrayals of sexual activity, scenes of sexual violence, strong horrow, blood and gore as well as real sex. Films classified as an 18 may also include discriminatory language and behavior.